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This web page orodiparma.com states the following, "Only the best sun-ripened tomatoes are good enough for the ORO di Parma name." We saw that the website said " Italian cuisine is full of well-kept traditions." It also said " Thats what sets it apart in quality and stands the test of time. We will show you how to create these refined dishes yourself. We dont just offer you recipes, but also kitchen secrets you can use every day, for more delicous results without any recipe. Start cooking Italian food now. Latest recipes and kitchen secrets." The header had ORO di Parma as the highest ranking optimized keyword. It is followed by tomato products, tomato paste, and canned tomatoes which isn't as ranked as highly as ORO di Parma. The next words orodiparma.com used was Italian cooking. Italian cuisine was included but could not be viewed by search engines.